Once upon a time

A young mother was rocking her lovely little girl in the middle of the night to help her fall back to sleep. As she struggled to stay awake, she looked around, and her gaze fell on the wardrobe of the little one in her arms.

She’s grown again… I need to sort through everything and move her up a size. I feel like I just did this last week.” Most of her clothes looked untouched. I’m not even sure she wore half of them, they were still like new.

Making a Difference

That’s when I realised how quickly babies grow, and how much waste (time, money, and fabric) that growth can create. I wanted to make things easier for other parents: more practical, more affordable, finding everything in one place, and more thoughtful for the planet.

​That’s how Bébé Deer was born — a place where baby clothes get a second life, and families can shop sustainably without compromising on quality.